Mintel suggests new ideas to attract customers

...However, 'Opticians 2006' claims there are positive signs that the market could bounce back in 2006 as it calculates that 6 per cent of all adults are considering it.

Quality countsWith little or no product innovation to stimulate the bedrock of spectacle sales in the market, Mintel believes it will be the quality of those manning the practices that will count.

'The quality of staff, at all levels of the business, is vital to opticians,' the report concludes.

'Opticians need to communicate complicated products and sales messages to their customers as well as developing good customer relationships.

For the future, opticians will invest more in their staff training and this will play a more important role in the success of businesses.

'Those opticians that succeed will be the ones that have invested in good staff, good shop fits and great customer service.'As for the retail players themselves, with the high street outlook remaining tough for opticians, the report ends with a stark warning: 'Companies with good bank balances and good backing will be best placed to survive.' Opticians 2006 is available from Mintel this month.

Readers can buy a discounted copy of the report by calling Tom Stingemore on 020 7606 6000.

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Durrie Vision starts inlay clinical study

... The Johnson County Sun Home - News -> Top Stories Friday 17 February, 2006 NEWS SEARCH Advanced search News Top Stories Steve Rose Column Elections Community National News Weather Opinions TV Listings Entertainment Other Sun Publications Sports Personal Finance Lifestyles Real Estate Classifieds Fun and Games Contact Us Top Stories Durrie Vision starts inlay clinical study a.fullstory_linkbar { color: #333366; font-size: 10px; font-family: verdana; text-decoration: none; } a.fullstory_linkbar:hover { text-decoration: underline; } Tiffany Ryan, Staff Writer February 16, 2006 Email to a friend Voice your opinion The clinical trial to test the AcuFocus ACI 7000 Inlay on patients in the United States started last week in Overland Park.

Dr.

Daniel Durrie of Durrie Vision performed the first procedures Feb.

9 on four patients with presbyopia, or aging eyes.

The procedure's purpose is to improve a patient's near vision without the use of reading glasses.

"The surgery is for people who have had great vision all of their life at distance ...

then they get older, they can't read and they are frustrated with their reading glasses," Durrie said.

The U.S.

Food and Drug Administration approved the clinical trial, and for two years, Durrie and his team of seven will follow the inlay's effectiveness on 75 people.

These patients must have healthy eyes and be between the ages of 45 to 55.

The free surge...

Warren Cross and Associates opens new opthamology offices

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