Laser Eye Surgery

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DM News e-Letters Hot List of the Day DMNews- iMarketing News Daily E-Mail Marketing Weekly Search Engine Marketing Weekly Database Marketing & Database Services Weekly Click Here to Subscribe PersonalizeDM News Feedback Eye Clinic Boosts Direct Mail With Online Creative March 03, 2006 By: Christine Blank Contributing Editor cblank@dmnews.com An eye clinic and surgery center is targeting prospective patients better through direct mail and print ads using an online ad creation service for doctors and dentists.

The Mann Eye Institute and Laser Center, which has six offices throughout the Texas Gulf Coast, has used PatientBuilder.com, a service offered by Medical Consulting Group, Springfield, MO, for six months.

PatientBuilder.com segments templates for brochures, direct mail postcards, print ads, newsletters, posters and other materials for medical offices by practice, including ophthalmology, optometry, plastic surgery, dermatology and dental.

For ophthalmology offices, for example, PatientBuilder.com has a template with the latest information on LASIK vision correction, cataract correction and other topics.

Doctors' offices customize materials to their locations and services.

"A lot of ophthalmology practices have offices in smaller towns.

Different locations require...

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