Laser Eye Surgery

In an era of shrinking marketing budgets, expensive television ads, and the proliferation of recording technology enabling consumers to skip past the pitch, hooking up with a sultan of swag can be a good strategy.

Fary described the payoff for a Web-based vintage jeans company called White Trash Palace, which was included in the Grammy gift basket.

"A couple of members of the popular Black Eyed Peas group called them after, and they are now creating jeans for the band's tour.

That's not access most normal fashion companies have.

Everyone wants to dress celebrities, but how do you do it?

" he asked.

Fary also described couture designer Escada's pursuit of Teri Hatcher of ABC's "Desperate Housewives." It finally paid off at the Grammys when the star took a fancy to the line's ski jackets in the gifting lounge.

Squeamish Celebs Not all celebrities are comfortable with what can be perceived as excess laid out before people who "have it all." Some already have endorsement deals they must protect.

Others are sincerely concerned about being perceived as greedy, even if the products are openly given as "thank you" gifts.

Fary admitted to getting e-mai...

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