Laser Eye Surgery

Quality countsWith little or no product innovation to stimulate the bedrock of spectacle sales in the market, Mintel believes it will be the quality of those manning the practices that will count.

'The quality of staff, at all levels of the business, is vital to opticians,' the report concludes.

'Opticians need to communicate complicated products and sales messages to their customers as well as developing good customer relationships.

For the future, opticians will invest more in their staff training and this will play a more important role in the success of businesses.

'Those opticians that succeed will be the ones that have invested in good staff, good shop fits and great customer service.'As for the retail players themselves, with the high street outlook remaining tough for opticians, the report ends with a stark warning: 'Companies with good bank balances and good backing will be best placed to survive.' Opticians 2006 is available from Mintel this month.

Readers can buy a discounted copy of the report by calling Tom Stingemore on 020 7606 6000.

Printer FriendlyEmail a friendBack to TopProviding exclusive eye care news, information and educational needs every week, including a FREE CET programme.

Subscribe to Optician Print Edition.

OPEN YOUR EYESBOOKSTOREnot long left!

Hurry!

Deadline for e...

Read more...